This B2B spot from eSome advertising technologies was made exclusively for the DMEXCO 2018. It illustrates how the eSome engine can analyze data and transfer input from social media into custom-made packages. I was responsible for the overall sonic identity of the spot and did the sound design and music editing. One of the biggest challenges working on this project was the sound of the flying pods. What should they sound like and which sound represents the way they move around? I didn’t want to use a stock sound that’s been heard a gazillion times before, so I recorded some foleys and tweaked them. The final sound is a combination of synthesizer drones and a fidget spinner I recorded.
Here’s the final spot, once again beautifully done by Black & Code.